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Studio experiment — self-initiated
Counterpart
An identity system for a fictional record label, built to prove that a brand and its interface can be designed as one artifact.
ClientStudio experiment
Year2026
ServicesIdentity, Type system, Interface design, Front-end build
Brief
We set ourselves a brief: design a record label's identity and its listening interface at the same time, with the same team, so neither is an afterthought.
Approach
One system, two surfaces
The mark, typeface pairing and colour logic were built as tokens first, then applied to print, motion and interface simultaneously — so the identity never had to be translated after the fact.
Interface as identity
The player UI uses the same grid and type scale as the wordmark. Waveform, tracklist and cover art share one visual grammar instead of sitting in separate design languages.
Outcome
An internal proof of concept now used as our reference build for identity-plus-product engagements.
Creative directionalara
Design & engineeringalara